The most popular social media network, Facebook has been down rated to 2-stars on the Apple store. Thousands of users navigated to the store and down rated the App after online demands.
This happened in the midst of growing calls that Facebook censors consent. The latest bout of online rage concerns the ongoing Palestine-Israel conflict. Users have been calling on others to down rate the APP to show Mark Zuckerberg that his network is using censorship.
As casualties rise in Gaza, Muslims across the world and even the rights activist are protesting censorship. They have been saying that Facebook is blocking posts linked to Palestine. In the wake of such censorship, the online community is now directing hate towards Mark Zuckerberg and his Facebook.
Scores of people are reporting that their posts about Palestine were blocked. They say Facebook is suspending their accounts and so the App should be down rated.
This is not the first time Facebook is censoring content. In Past, users had complained that Facebook suspended their accounts over Kashmir related content. Consequently, Facebook now holds two stars on the App store.
Would 2-stars matter for Facebook?
In a single word, NO. Down rating an App does not affect it much when it has been downloaded thousands of times. For instance, Facebook App has been downloaded by thousands of users and down rating it does not affect it much.
To dent a blow to Facebook would require uninstalling it. By uninstalling the App, the advertisers would look towards other applications to advertise their products. Since Facebook has been down rated but not uninstalled by users in thousands, the down rating does not affect much.
The down rating would not push Apple or Google Play Store to take the App off its store. The only affect of rating seems to be on search-ability. But even in the case of Facebook which is widely popular, this down rating might not even affect its search-ability.
Ratings and ranking matter for newly launched Application. As far as Facebook is concerned, people do not even bother looking at the ratings. Facebook become the need of the hour and you can not resist downloading it, irrespective of rating. Google and Apple remove an App from their store if it is no more compatible or has bugs. Even in this case apps are not taken down instantly.
For instance, Apptentive had conducted a survey. According to the survey, 92% of consumers say the average star rating on an online store for a mobile app dictates their decision to download. But does that hold true for a giant like Facebook, certainly NO.
The down rating conveys the consent of users that they are perturbed at the censorship being perpetuated by Facebook regarding civil rights in the backdrop of Palestine-Israel conflict. As far as financial considerations are concerned, Zuckerberg is in no danger as of now for the ratings.